LOREN BRADLEY – CICLOPE Africa

Loren Bradley is an Executive Producer who joined FINCH in 2019 after working extensively across Australasia and the UK in world-class agencies and leading production companies. In her short time at FINCH she has had a dramatic impact – collaborating on Tourism Tasmania’s Come Down For Air, and the hilarious boundary-pushing It’s BCFing Fun for BCF. In the last year, Loren has judged D&D, served on the AWARD Committee, and has been a guest tutor on Creatable, which empowers young women to enter STEM. She has also worked tirelessly as a member of the CPC, helping to develop fair and transparent standards across production, and to create pathways for female directors.

Before joining FINCH, Loren was a broadcast producer at The Monkeys in Sydney and Saatchi & Saatchi New Zealand, before becoming an executive producer at Robber’s Dog and The Sweet Shop.

Since landing in the industry off the back of working in fashion, art and design, Loren has been a part of creating unique and groundbreaking work for brands such as Qantas, Aldi, Volkswagen, Toyota, UBER, IKEA and David Jones. In 2016 she worked alongside Academy Award-winning director James Cameron to produce Whybin/TBWA’s epic scale campaign for Tourism New Zealand. In addition to her comprehensive list of D&AD, Cannes, AWARD and Spikes Asia awards and nominations, Loren acts as a Screen Australia and Australian Directors Guild’s Woman on Screen Mentor to emerging female practitioners. In 2018 she was also named as one of Adnews’ Top 30 Emerging Leaders.

Armed with an understanding of the ever-changing needs of the advertising and screen industry, Loren is a formidable problem solver who thrives in fast-paced, creative environments and finds her roots most comfortably settled in robust, motivated and forward-thinking teams. Loren has a tireless passion for cultivating young talent and mentoring female creatives, producers and directors. With an agile mind firmly focused on the future of advertising, Loren has positioned herself as a figure to watch in a sector experiencing immense change.