Jonathan began his advertising career at Ogilvy Johannesburg, where he worked for a decade – as copywriter, creative director and office party DJ. He then worked at Jupiter Drawing Room (CT) as ECD, before joining Saatchi & Saatchi as CCO.
Jonathan has had the privilege and pleasure of working with many great teams on many great brands – always aiming to make work that makes culture, makes waves and makes a difference. He is a generalist who loves potent ideas, wherever and however they come to life. He has led awarded local, regional and global campaigns on Multichoice, Castle Lager, Coca-Cola, P&G, Distell, Hyundai, Old Mutual, Mondelez, MTV, KFC, GSK, Exclusive Books, Burger King and many others.
Jonathan has judged (and won) many awards in SA and abroad and also served on the SA Creative Circle. As a lifelong musicaholic he has been musical advisor to the Loerie Awards, as well as judge at The Music+Sound Awards and the South African Music Awards. Aside from having camp-fire grade ukulele skills, Jonathan is a Jedi Master of the Power Nap.