Claudi Potter is a Creative Director at Joe Public United, where she is now part of the furniture. She identifies as a slightly outdated couch, with mismatched scatter cushions. She started out as copywriter over 15 years ago, and is honoured to have judged at both local and international award shows. In 2019 she was ranked in the top ten Creative Directors in Africa and Middle-East.  She has been working on her first novel for the last 19 years, and enjoys short walks to the fridge and long hikes with her family.