Alan’s journey into film making began when his grandmother gifted him an 8mm film camera at seven years old. His love of art, drawing and photography initially attracted him to the advertising industry, where he began as a designer, became an art director and finally ended up as an executive creative director. Working at some of SA’s top agencies gave him an intricate understanding of the industry, but he wanted to develop his craft of story telling, and so returned to his first passion, film.
Since then, he has shot and directed many memorable and globally awarded commercials. His innate understanding of the human condition gets him authentic performances from his cast, and his keen visual eye creates films with cinematic scale. Alan loves film and still has that same 8mm camera on a shelf at his offices in Johannesburg.