I’ve always viewed my journey as a fight for creative liberation and economic freedom. I launched my career in the entertainment and music business where I managed and looked after the commercial viability of talent and creative ideas. I’m a brand storyteller, a thought leader and a creative entrepreneur.I’m currently CEO for BrandReserve Co & Black River FC. Brand Reserve Co is a digital media, data and content company. We are at the intersection of culture and technology. Our investment portfolio includes ASKSoweto (Consumer data & Insights), OkayAfrica (Amplifying African culture) and Black River FC (Creative Agency).