Ralph Laucella is a Founding Partner/Executive Producer of O Positive, one of the world’s top commercial production companies. The shop was named #1 most-awarded production company in the world of 2016 by ad industry bible The Gunn Report, and consistently ranks in the Top 10 for the prestigious Cannes Advertising Festival’s Palme d’Or. O Positive was also the most awarded production company at both the 2017 (with Smuggler) and 2015 AICP Show. It enjoys a high profile in media tastemakers, both for the creative caliber of its work and expertise and insights of its execs. Ralph has been instrumental in O Positive’s success.
Ralph was recently elected to the prestigious post of AICP Chairman, representing the interests of U.S. companies that specialize in commercial production.