During her career Melina had the opportunity to work with many of South Africa’s top directors on some of South Africa’s iconic work. Melina is one of South Africa’s most respected commercial producers – with a wealth of experience on both local and international work – having worked on campaigns including Honda for Weiden and Kennedy; Budweiser; Cola Cola; DHL; Cadbury Monks to name a few – resulting in a number of International and local awards.
Melina has always had a passion for developing new talent and 5 years ago partnered with Lorraine Smit and started Darling Films with a group of young directors whose careers were very much ahead of them. Darling has become one of the most respected production houses in South Africa – focused on diversity and growing talent; and women make up half of the director base.
The focus of The Darling team were responsible for the Joburg Ballet project produced for TBWA in 2018/2019 which won Cannes Gold & Silver Lions; D&AD yellow and graphite pencil; gold; silver and bronze Clios; Bookmarks Gold Silver and Bronze; One Show Gold Silver and Merit; Loeries Campaign Gold; South Africa’s first ever Webby Award and one of 12 campaigns worldwide to get a certificate at the Immortal Awards.
2020 also seems to be off to a great start with Darling holding the number 1 ranking on the craft awards on Ididthat for the second year in a row and recently recognised on Mark Lives #Agencyleaders2019 as Most-admired for production excellence.