Lanre started his career in 1990 as a Trainee Copywriter at MC&A: Saatchi & Saatchi, Lagos, Nigeria. He has since then worked in different capacities as a creative in some of Nigeria’s top agencies. He was at Insight/Grey, Nigeria’s biggest agency, where he worked for six years, leaving in 2003 as an Associate Creative Director. From there he moved to TBWA\Concept as a Creative Director. He left TBWA\Concept as an Executive Creative Director in 2008 to found Noah’s Ark. In the ten years of its existence, Noah’s Ark has established itself as a leading new generation agency, emerging as the most awarded agency within and outside the shores of Nigeria.
In a career spanning over 25 years, he has created outstanding work for some of the most notable brands in Nigeria such as Indomie Noodles, MTN, Peak Milk, Three Crowns, Virgin Atlantic, Airtel and GOtv among others.
Driven by a vision to put Nigeria on the world map of advertising, Lanre is actively involved in the Nigerian creative community with a special passion for inspiring and grooming the next generation. He was part of the pioneer team that started the Lagos Advertising & Ideas Festival (LAIF) over ten years ago. He served for over a decade on the Management Board of LAIF Awards. He was also on the jury of the African Cristals Festival in 2016. In 2018, he became the first Nigerian to serve on the Cannes Lions jury.
In addition to Noah’s Ark, he has also founded other related marketing communications agencies to offer clients more robust integrated services. They are Integrated Indigo Limited, a public relations agency and Underdog Productions, a content/audio-visual production outfit.