JANETTE DE VILLIERSJanette De Villiers has been in the South African Film and Commercials industry for over 30 years and has become one of South Africa’s top Producers and a prominent industry figure. Working at some of Johannesburg’s top production companies meant Janette collaborated with various directors and producers in the local market, streamlining her experience in the film and advertising world.
She worked for many years as Iain Campbell’s producer. Iain was a pioneering director in the tabletop and high speed cinematography genre and worked for top brands both internationally and in the local advertising market. Janette opened Groundglass in 2001 as a Director focused production company. Based on the businesses success, over the years she has expanded the company to cover both local director based work and service work. She has approached the service market with the same vigor and professionalism, making Groundglass one of the top service facilitation companies in Cape Town.
More recently Janette has launched another division of the company, “inc.creative”, which specializes in online content development and non-traditional forms of advertising – and nurturing young talent. The digital age has created new platforms from which advertisers can engage with their target markets, and Janette is at the forefront of bringing this type of advertising to local clients. This is in addition to her tireless personal efforts to uncover, develop and mentor new creative talent, which she views as part of her social responsibility towards the continued sustainability of the industry she owes her success to.