COMMERCIALS and BRANDED CONTENT FILMS under 180 seconds (3 minutes), created for any media, can be entered in this section. Longer pieces should be entered in the Brand Content – Long Form category.
DIRECTION - UNDER 90 SECONDS
Jury will evaluate the talent and the storytelling skills of the director, as well as the visual elements used, such as the set design, the location and the wardrobe, the shot composition, lighting, casting and remaining film-related aspects. Films up to 90 seconds are eligible in this category.
DIRECTION - 90 SECONDS AND OVER
Jury will evaluate the talent and the storytelling skills of the director, as well as the visual elements used, such as the set design, the location and the wardrobe, the shot composition, lighting, casting and remaining film-related aspects. Films over 90 seconds are eligible in this category.
Judges will evaluate the cinematographer (Director of Photography) skills in the technique and the construction of a unique visual style, involving aspects such (as) lighting, settings, textures, among others.
The jury will evaluate the integration of the visual elements captured by a camera and those made by the use of a computer (CG).
To enter this category we require companies to enter the piece with a breakdown next to it (the breakdown has to be 2 minutes length max.)
The talent of the artist is evaluated in the creation of characters, elements or actions that provide the motion sensation and have been produced in 2D, 3D, Motion Graphics or Stop Motion.
The evaluation process considers the creative contribution of the editor to an idea, either via the selection of the best shot of each take, the speed provided to the film or others.
The category involves the overall look of the film that illustrates the setting and visual style of the story. Includes the design of the sets and location choices, among others.
The jury will consider the casting director’s skills in selecting actors to play the main roles in the film, as well as the actors’s work and contribution to the piece.
The jury will take into account the contribution of the written script to a successful final execution. Characters, movements, actions, dialogues, scenes and expressions will be considered.
Judges will evaluate the original composition of a jingle or soundtrack applied to any advertising format. It can be made for a live action film, an animated film, a radio spot, an app, video game or any other.
COMMERCIALS and BRANDED CONTENT FILMS 180 seconds (3 minutes) and over, created for any media, can be entered in this section. Shorter pieces should be entered as Brand Content – Short Form in the corresponding section.
Judges will evaluate the development of the audiovisual work -comissioned by a brand and intended to be distributed as editorial content- in any format (TV, short film, feature film or other) assessing its general production. To enter, upload a trailer (3 minutes maximum) and provide a web link to the complete piece. Take into account that the complete piece should last no longer than 20 minutes. Please, respect the time limit!
This singular category was created to evaluate music videos in a similar way than a commercial. Judges will evaluate aspects such as direction, photography, art direction and visual effects, among others.
The purpose of this special category is to discover and introduce new directors. Jury will evaluate the narrative and aesthetic innovation skills of directors up to 25 years old in commerciales, music videos and short films, both in live action and animated films.
Low Budget commercials made with few resources or experimental pieces are also welcomed to participate. In both cases, the production budget must be under USD 30.000 and built for TV, Internet, mobile, and/or other broadcast channels.
This category recognises the best digital experiences in a physical environment, including retail, exhibition spaces or art installations. To enter, upload a case video.
This category recognises the work of a production services company for a particular project. The jury will evaluate the efforts made to ensure a production run smoothly and efficiently, managing crews, permitting, locations, equipment rentals, facilities, logistics, etc. To enter, upload a case video.